Even wondered why all those mis-spelled, laughable spam-fraud emails come from West Africa, and Nigeria in particular. Surely, their very source flags their untrustworthiness.Well yes and no. They are actually being surprisingly clever. They know that most of us will ignore their missives – but in doing so, we, the 99.99% majority, filter ourselves out of their random sample. Whereas anyone who is sufficiently ignorant to take them seriously and respond has by definition self-selected themselves as a gullible victim in waiting.
The scammers could not possibly follow up every response if we all pursued their offer, so their weird logic actually helps them select their mark(s).
This has got me wondering how I can apply this upside-down logic (ethically of course) to benefit my own businesses.